In January 2006, ITA received $100 million in venture capital money from a syndicate of five investment firms led by Battery Ventures, marking the largest investment in a software firm in New England in five years. ITA is also one of the highest-profile companies to base their software on Common Lisp. Some of these puzzles have appeared in ads on Boston's MBTA subway system. ITA was known for using programming puzzles to attract and evaluate potential employees since 2001. ITA also hosts its own airfare search website based on QPX, called "Matrix", although it is not possible to buy tickets from it. This system has been and is used by travel companies such as Bing Travel, CheapTickets,, and Orbitz, and by airlines such as Alitalia, American, ANA, Cape Air, Delta Air Lines, United Airlines, US Airways, and Virgin Atlantic. ITA's first product was an airfare search and pricing system called QPX.
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